How SaaS Companies Can Make the Most Out of Video Marketing


Video marketing can be a great way to promote your SaaS company’s products and services, but too many companies fail to take advantage of it because they don’t know how to leverage it properly.

In this article, we look at several ways that SaaS companies can improve their user engagement by using video marketing.

What Is Video Marketing?

A video marketing strategy combines a number of different elements in order to help businesses reach their goals. These include designing a clear and appealing content creation process, building an audience that can serve as an extension of your brand, and using videos to drive conversions.

While many different types of marketing can be used to promote a business, video marketing is one of the most recent and fastest-growing strategies out there. This strategy helps businesses increase user engagement, improve brand recognition, and make more money through conversion rates. 

Video Marketing and SaaS Companies

Marketing videos for your software company is an excellent way to reach out to your prospects, but don’t use video just because it’s trendy.

A video marketing strategy needs to be planned, strategized, and thoughtfully crafted in order to make a significant impact on your marketing goals. Evaluate the points below before you hit Record. 

Software companies can improve their conversion rates, get better leads and increase the average deal size by implementing a video marketing strategy. Some great strategies include hosting webinars that provide product demonstrations, showing how customers are using the product, or educating prospective buyers about new features.

With strategic planning, SaaS companies can benefit a lot from video marketing!

Getting Started with SaaS Video Marketing

There are many creative things that a company can do with video marketing, such as starting by creating short videos that talk about key features and benefits.

One thing to keep in mind is to ensure that the videos include enough captivating content to hold viewer attention.

Defining Your Audience

You need to know your target audience and ensure that you’re producing content they will find valuable.

This doesn’t mean you need to create niche content that only addresses a specific problem. It means that you should write engaging, helpful, or entertaining content that people in your industry would find interesting.

Create the Videos that Your Audience Will Love

With video marketing becoming increasingly popular in our society, it is no wonder that businesses have had to find a way to adapt to their customers’ needs.

Videos are now one of their many channels for educating potential customers about features and helping them better understand why their company is so great. You can use a good video editor to create amazing videos for your brand. 

Share Your Videos on The Platform that Works Best for Your Business

If you’re trying to share videos with your customers and prospects, YouTube is a great choice. Whether you’re on an iPhone or Android device, you can upload your videos to YouTube and share them on social media.

You can also view analytics, which shows how much time people spent watching your video. Additionally, YouTube allows viewers to comment on a video with their thoughts and feedback.

Uploading video content onto your website through video hosting platforms is also great for attracting user engagement.

Benefits of SaaS Video Marketing

Video marketing gives your prospects insight into how your product or service works in their day-to-day life. This immersive experience builds trust and connects with a prospect on an emotional level.

Here are some of the benefits of Saas video marketing:

Getting Traction Across Platforms

If you want to get traction across social media channels, Facebook is the place to start. With 2 billion monthly active users, it’s important to have your content shared within this platform. 

YouTube is also a great channel for video marketing because 1 billion people visit YouTube every month – that’s more than any other site in the world!

High Retention of Information

The visual aspect of video can help people retain more information than just reading text. 

So if your company has a complex process that takes some time to explain, you might be better off including videos instead of simply posting screenshots and descriptions.

Better Connect with The Audience

There’s something about watching a live event unfold in front of you that really grabs your attention. Being able to engage with the presenter and ask questions makes it even more interactive.

Studies show that when people interact with brands on social media, they feel closer to those brands and become more loyal.

Simplifying Complicated Aspects

If your product is difficult to understand, having a video explaining the basics may be worth investing in. Plus, while text requires some mental processing power from readers to understand what they’re reading, videos require less brain power.

Viewers will grasp the meaning much faster with a video due to the inclusion of visuals.

Low-Effort Consumption

Videos allow viewers who don’t want to expend too much energy to consume information to get the information they want briefly and quickly.

Important Considerations for SaaS Video Marketing

Organizing your video marketing strategy will go a long way in helping you produce video content and measure its success. As a starting point, here are five considerations that Saas companies should always keep in mind:

  1. Planning video marketing in advance: A lot of time and effort goes into developing videos before they’re launched, so it’s important to create a clear plan for how they’ll be marketed well before they go live.
  2. Focus on creativity: Creating creative, engaging content is essential for gaining and retaining users. You want them to want to watch what you have to say about your product or service. You can also use an online video editor to edit your videos to perfection. 
  3. Keep it simple: A common mistake with video marketing is having too many things going on at once. Try not to overwhelm people with information by keeping your message focused and organized with straightforward visuals
  4. Consider all platforms: Plan out which social media channels you’ll use based on where your target audience spends their time online. If you don’t already have an existing presence on these sites, think about whether it makes sense to invest in creating one.
  5. Focus on length: Videos can be anywhere from 30 seconds to 10 minutes long, but the sweet spot tends to fall between 90 seconds and three minutes. 


If you are a SaaS company looking to boost user engagement and increase conversions, video marketing is an excellent avenue. Videos provide your users with actionable advice, are visual and engaging, and can be easily accessed on any device.

Don’t let your competitors beat you to this emerging opportunity! Try incorporating video marketing into your strategy today.

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